Client: thekimberleyfoundation.org.au

Brief: Established in 1989 by the late Mr. Peter Williams AO, The Kimberley Foundation is a private charitable trust, funding organisations in the areas of health and education for disadvantaged children and youth in Australia and overseas.

Outcome: The brief called for the final outcome to be clean, restrained and above all – humble. The resulting identity is simple and elegant, and the use of serene blue in the resulting identity references the Kimberley Foundation’s ties to the medical and health sectors. The logo was applied to a range of collateral including letterhead, envelope, business cards and a website.